Wednesday, June 12, 2013

Tribes: The Case Studies

A few years ago Seth Godin wrote the book Tribes. This book practically turned the coaching industry and several other industries on its head. If you have not heard of Tribes by Seth Godin, please check into it.



If you are having trouble defining your niche, Seth's book can deliver clarity to you in this search. A tribe very simply put, is the community you serve. If you already have experience refining your niche, you know that a specialized niche is more profitable than a general one.

It's been said before many times, and I will say it again, you cannot coach everyone. By trying to be something to everybody, you become nothing to everybody. Find your niche, refine it, and serve it.

After Tribes was released, some of Seth's readers sent their stories about tribes into him. He compiled it into a free ebook. It is not all about coaching, but there are some interesting stories in there.

You can get your copy of Tribes: The Case Studies by clicking here

Also, another excellent free resource is Seth's Tribes Squidoo lens. He has excellent resources posted. Click here             
                                                                    



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Steve Davis