Being penalized by search engines bad, but not neccessarily the death knell of your site. The worst case scenario is the search engines will block your site from being listed due to duplicate content, or plagiarized content.
In the days before Google Penguin and Panda, if you needed content, you went to a competitor's site and swiped content, 100%. Many people didn't change it, not even a word. Today, that will get you blocked by every search engine there is. I strongly urge you not to copy anyone's content.
The advent of Penguin and Panda not only prevents you from swiping someone's content, but will also ding you if you are posting duplicate content as well. Duplicate content is when you re-use a page or blog with no changes, while citing the work as 100% original. If you do this too many times, you can ruin your name with search engines.
All of this said, I do recommend re-purposing your content. How is this done? You take the article or blog post that you have just written, and re-write it using different wording, but it still has the same overall theme. This can be burdensome to say the least, if you are doing this with no help. It reminds me of school, when we used to do "research" papers by re-writing what the Encyclopedia Britannica said. I'm not saying I did it. It's just what I heard.....Um,yeah
But, there is good news out there. I have found a free seo tool website that allows you to use their seo tools not only free, but 100% no strings attached. No signing in, no registering, and no agreements. This is not a free trial, then an ongoing monthly expense. This is one of the best tools for seo beginners I have found yet.
This is so much more than just an article checker or rewriter. It lets you check Google page rank, check backlinks, and do reverse IP checking just to name a few features. Personally, I have purchased programs that did not do this much. It also has an article rewriter that is one of the easiest to use that I have ever seen. And it has a web "pingler." This is their own term for a pinger. A pinger or pingler lets you notify search engines when you have a new web page or blog posted.
Otherwise, you have to wait for them to get to you.
They also have a backlink creator. Let me issue a word of caution here. Be very careful letting someone else generate backlinks for you. Too many backlinks at a time sets off alarms at search engines, letting them know it is fake. Also, never buy backlinks. This is prohibited by search engines, and is a sure way to get your website knocked off the search engines for good.
I do recommend you check out www.smallseotools.com . It is a great resource on the web. If you are just starting out, this can be a game changer for your coaching business.
Also, if you want to contact me: info@100coachingips.com. I am always happy to hear from you, and answer any questions. I also appreciate your kind comments.
And, if you haven't already, please obtain your free coaching tools worth over $1700. Go to www.100coachingtips.com and sign up. You can then begin downloading these tools, no strings attached.
Ahhh, the weekend is over far too fast. Back to the grind. I hop everyone has a great week.
And remember..... we wish you: More Clients, More Money, and More Life!
Respectfully yours,
Steve Davis
